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04. decembra, 2019 | st | 09:00
469 €
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469 €
Uložiť

#1 workshop for building a successful product or service

by PLATFORM s.r.o. PLATFORM House Sliačska 1/E, 831 02 Bratislava, Slovenská republika 04. decembra, 2019 | st | 09:00 Pridaj do kalendára
469 €

Popis

Learn how to build successful products from leading product and design minds.

Day 1 (9am - 2:30pm)

1. Focusing on the Business 9am - 10:30am

Focusing on the business - problems we are trying to solve, solutions the business offers, key metrics and competitive advantages, you’ll learn how to perform a competitive audit and key things to observe. We’ll demonstrate how to evaluate the current state of your app or website and catalogue new and current features and functionality considering business needs, customer desires and the key aspects of a successful product or service.


What you’ll receive:

  • A template for creating a business insights plan following the Lean Canvas methodology

  • Time to create your own custom business insights plan following the Lean Canvas methodology

  • List of recommended books available on the subject



2. Identifying Users and Mapping the Experience 10:30am - 12pm

You’ll dive deeper into understanding the business’ customers and experience with the introduction of customer archetypes while touching on the differences of personas and archetypes. We’ll go through the process of creating archetypes from your customers and identify their needs and considerations with your product. We’ll also take the business goals, identified features and newly established customer archetypes to create a fresh product architecture map that improves the experience.


What you’ll receive:

  • A template for creating User Archetypes for your website or product

  • A template for mapping out your site or app’s Information Architecture

  • Time to create your own sitemap/app map and user archetypes during our hands-on session

  • List of recommended books available on the subject


— Lunch Break — (12pm - 1pm)


3. Designing the Experience 1pm - 2:30pm

We’ll begin to explore the new user experience and demonstrate how to establish a flexible framework that will accommodate your product’s needs, differentiate you from your competitors, and establish the overall experience. We’ll look at the process of UX through sketching and wireframing, showing how to apply the needs of the business and the desires of the customer to create a successful product.


What you’ll receive:

  • A template set for creating wireframes that you can use for your website or app

  • Time to create your own wireframes

  • List of recommended books available on the subject


Day 2 (9am - 2:40pm)


4. Establishing a Brand Look & Feel 9am - 10:30am

Whether your business already has a brand identity or could use a refresher, we’ll look at how to establish a modern brand look. We’ll dive into the process of creating a company brand, defining a design language for the brand and show how to apply it all to your product or website.


What you’ll receive:

  • List of recommended books available on the subject

  • Free eBook: How to sell to today’s largest online audience


5. Bringing it to Life 10:30am - 12pm

Creating a prototype of your app in the early stages is crucial to its success. Prototypes are a powerful proof of concept that can help you test your concept and communicate the product or service with your team or investors. We’ll discuss the tools available to visualize your product idea and build a design prototype based on the UX and designs we’ve created for the product experience – one that you can hold in your hand and touch. We’ll talk about how to choose the right prototyping tool for your needs and show you how you too can build a prototype with little experience.


What you’ll receive:

  • An insightful article about how to choose the right prototype approach for your needs

  • Time to create your own prototype

  • List of recommended books available on the subject


— Lunch Break — (12pm - 1pm)


6. Validating with Users 1pm - 2:30pm

Putting a prototype in front of your users will get you concrete feedback, customer insights, and validation long before you begin down the path of building the real thing. We’ll introduce user testing, covering why validating with real users is important and discuss the process, tools and how to run your first user test. We’ll talk about the pitfalls to avoid and the benefits and outcome testing will have for your product and business.


What you’ll receive:

  • Sample user validation testing questions

  • List of recommended books available on the subject


7. Workshop Wrap-up 2:30pm - 2:40pm

End of the workshop recap and wrap up.


8. Drinks & Networking 3pm - 5pm

Mix and mingle with the presenters and attendees.


Tags

Miesto

PLATFORM House
Sliačska 1/E
831 02 Bratislava
Slovenská republika

Pozrieť na mape

Kontakt na organizátora

PLATFORM s.r.o.

michal@platformhouse.sk

Fakturačné údaje

PLATFORM s.r.o.

Sliačska 1E,
83102 Bratislava
Slovenská republika

IČO: 45 279 853
DIČ: 2022926213
IČ DPH: SK2022926213

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Popis

Popis

Learn how to build successful products from leading product and design minds.

Day 1 (9am - 2:30pm)

1. Focusing on the Business 9am - 10:30am

Focusing on the business - problems we are trying to solve, solutions the business offers, key metrics and competitive advantages, you’ll learn how to perform a competitive audit and key things to observe. We’ll demonstrate how to evaluate the current state of your app or website and catalogue new and current features and functionality considering business needs, customer desires and the key aspects of a successful product or service.


What you’ll receive:

  • A template for creating a business insights plan following the Lean Canvas methodology

  • Time to create your own custom business insights plan following the Lean Canvas methodology

  • List of recommended books available on the subject



2. Identifying Users and Mapping the Experience 10:30am - 12pm

You’ll dive deeper into understanding the business’ customers and experience with the introduction of customer archetypes while touching on the differences of personas and archetypes. We’ll go through the process of creating archetypes from your customers and identify their needs and considerations with your product. We’ll also take the business goals, identified features and newly established customer archetypes to create a fresh product architecture map that improves the experience.


What you’ll receive:

  • A template for creating User Archetypes for your website or product

  • A template for mapping out your site or app’s Information Architecture

  • Time to create your own sitemap/app map and user archetypes during our hands-on session

  • List of recommended books available on the subject


— Lunch Break — (12pm - 1pm)


3. Designing the Experience 1pm - 2:30pm

We’ll begin to explore the new user experience and demonstrate how to establish a flexible framework that will accommodate your product’s needs, differentiate you from your competitors, and establish the overall experience. We’ll look at the process of UX through sketching and wireframing, showing how to apply the needs of the business and the desires of the customer to create a successful product.


What you’ll receive:

  • A template set for creating wireframes that you can use for your website or app

  • Time to create your own wireframes

  • List of recommended books available on the subject


Day 2 (9am - 2:40pm)


4. Establishing a Brand Look & Feel 9am - 10:30am

Whether your business already has a brand identity or could use a refresher, we’ll look at how to establish a modern brand look. We’ll dive into the process of creating a company brand, defining a design language for the brand and show how to apply it all to your product or website.


What you’ll receive:

  • List of recommended books available on the subject

  • Free eBook: How to sell to today’s largest online audience


5. Bringing it to Life 10:30am - 12pm

Creating a prototype of your app in the early stages is crucial to its success. Prototypes are a powerful proof of concept that can help you test your concept and communicate the product or service with your team or investors. We’ll discuss the tools available to visualize your product idea and build a design prototype based on the UX and designs we’ve created for the product experience – one that you can hold in your hand and touch. We’ll talk about how to choose the right prototyping tool for your needs and show you how you too can build a prototype with little experience.


What you’ll receive:

  • An insightful article about how to choose the right prototype approach for your needs

  • Time to create your own prototype

  • List of recommended books available on the subject


— Lunch Break — (12pm - 1pm)


6. Validating with Users 1pm - 2:30pm

Putting a prototype in front of your users will get you concrete feedback, customer insights, and validation long before you begin down the path of building the real thing. We’ll introduce user testing, covering why validating with real users is important and discuss the process, tools and how to run your first user test. We’ll talk about the pitfalls to avoid and the benefits and outcome testing will have for your product and business.


What you’ll receive:

  • Sample user validation testing questions

  • List of recommended books available on the subject


7. Workshop Wrap-up 2:30pm - 2:40pm

End of the workshop recap and wrap up.


8. Drinks & Networking 3pm - 5pm

Mix and mingle with the presenters and attendees.


Tags

Miesto

Miesto

PLATFORM House
Sliačska 1/E
831 02 Bratislava
Slovenská republika

Pozrieť na mape
Kontakt

Kontakt na organizátora

PLATFORM s.r.o.

michal@platformhouse.sk

Fakturačné údaje

PLATFORM s.r.o.

Sliačska 1E,
83102 Bratislava
Slovenská republika

IČO: 45 279 853
DIČ: 2022926213
IČ DPH: SK2022926213